Kimora Lee Simmons has partnered with Forever 21 for a relaunch of her famous streetwear label #BabyPhat. The summer launch is a teaser for what will come in September.
Kimora, once shunned by the very industry that made her famous (Read her book, it’s good) pushed hard for her brand that was labeled “urban.” Department stores refuses to carry it at first. The popular aesthetic that is trending now, was the look of Baby Phat girl back then. With tending items such as leopard biker shorts and cropped camis, Baby Phat will be introduced to a generation who didn’t get a chance to indulge the first time around.
You into it?
Shop the collection here.